From Underpricing her work to a Premium
Brand that Commands 2300% Higher Rates
From Underpricing her
work to a Premium
Brand that Commands
2300% Higher Rates
From
Underpricing her
work to a
Premium
Brand that
Commands
2300% Higher
Rates
The Challenge
Karen was a powerhouse in her field, but her pricing wasn't
reflecting it.
She had done tons of coaching programs, and taken lots of action
to promote her work - but her dream still felt really far off.
She had the skills, but her brand positioning and messaging
werent aligned with premium pricing.
Scaling was impossible. Something had to change.
Karen was a
powerhouse in her
field, but her
pricing wasn't
reflecting it.
She had done tons
of coaching
programs,
and taken lots
of action
to promote
her work - but
her dream still
felt really far off.
She had the skills,
but her brand
positioning and
messaging
werent aligned
with premium
pricing.
Scaling was
impossible.
Something had to
change.
Karen was a powerhouse in her field,
but her pricing wasn't reflecting it.
She had done tons of coaching
programs, and taken lots of action
to promote her work - but her dream
still felt really far off.
She had the skills, but her brand
positioning and messaging
werent aligned with premium pricing.
Scaling was impossible. Something had
to change.
The Transformation
Rebranded Her Positioning → From Low- Ticket to Premium Authority
We elavated her brand identity so she was seen as an expert, not just another
service provider.
Redesigned Her Offer to Sell Transformation, Not Time
We shifted her from hourly sessions to a high-ticket packaged that reflected her true
value, and only what she can deliver to her clients. She learned how to create
powerful products.
Strategically Raised Prices & Attracted Premium Clients
Instead of struggling to convert at low rates, she had old clients reaching out to her
happy to pay her new fees.
The Transformation
Rebranded Her Positioning → From Low- Ticket to
Premium Authority
We elavated her brand identity so she was seen
as an expert, not just anotheer service provider.
Redesigned Her Offer to Sell Transformation,
Not Time
We shifted her from hourly sessions to a high-ticket
packaged that reflected her true value, and only
what she can deliver to her clients. She learned
how to create powerful products.
Strategically Raised Prices & Attracted Premium
Clients
Instead of struggling to convert at low rates,
she had old clients reaching out to her
happy to pay her new fees.
Rebranded Her
Positioning → From
Low- Ticket to
Premium Authority
We elavated her brand
identity so she was
seen as an expert,
not just another
service provider.
Redesigned Her Offer
to Sell Transformation,
Not Time
We shifted her from
hourly sessions to a
high-ticket packaged
that reflected her true
value, and only what
she can deliver to her
clients. She learned
how to create
powerful products.
Strategically Raised
Prices & Attracted
Premium Clients
Instead of struggling
to convert at low rates,
she had old clients
reaching out to her
happy to pay her
new fees.
The Results
High value clients already in her network,
happy to pay her new fees.
More income, fewer clients, less burnout.
200% increase in sales before launch.
200% increase in sales before launch.
2300% increase in pricing.
2300% increase in pricing.
More income, fewer clients, less burnout.
More income,
fewer clients,
less burnout.
2300% increase in
pricing.
200% increase in
sales before launch.
High value clients
already in her
network, happy to
pay her new fees.
High value clients already in her network,
happy to pay her new fees.
Karen didn’t just raise her prices, she completely
transformed her business model.
Karen didn’t just raise
her prices, she
completely
transformed her
business model.
Karen didn’t just raise her prices,
she completely
transformed her business model.
Key Insights for Business Owners:
Key Insights for Business Owners:
Pricing isn't about numbers its about perception.
When your brand lacks authority, your pricing
will always reflect that.
When your brand lacks authority, your pricing
will always reflect that.
The right positioning makes your work irresistable to
the right buyers.
Key Insights
for Business Owners:
When your brand
lacks authority,
your pricing
will always reflect
that.
The right
positioning makes
your work
irresistable to
the right buyers.
Pricing isn't about
numbers its about
perception.
Pricing isn't about numbers
its about perception.
When your brand lacks authority,
your pricing will always
reflect that.
When your brand lacks authority,
your pricing will always reflect
that.
The right positioning makes
your work irresistable to
the right buyers.
Karen's transformation proves that your
brand isnt just your image - its your leverage.
Karen's transformation
proves that your
brand isnt just your
image - its your leverage.
Karen's transformation
proves that your
brand isnt just your image -
its your leverage.
Opus Branding
Studios
Opus Branding
Studios
Making brands incomparable.
Opus Branding
Studios
Making brands incomparable.